What is Strategic Management?

We use the term “strategic management” often, but what exactly does it mean? To some, it might seem obvious, but the reality is that the term has a lot underneath the surface that is worth unpacking. To understand what strategic management is from a base level, let’s...

Focus Group

Purpose A focus group is a means to elicit ideas and attitudes about a specific product, service or opportunity in an interactive group environment. The participants share their impressions, preferences and needs, guided by a moderator. Description A focus group is...